MICROCOPY

Microcopy is the text that guides users through their web or mobile journey. It's what helps them click, fill out, understand and even enjoy the digital experience. UX writers write microcopy based on a product's voice & tone.

VOICE & TONE

What's your product's story? Who's telling it? Who are they telling the story to? Before any actual writing is done, the personality of the product, or voice & tone, must be understood and defined.  

TRANSLATION

I write in English and Hebrew, and I see translating as more than changing the language of a text. Bad translations feel impersonal - it's about getting both the origin and target language's culture, nuances, and yes - users.

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